Blogging: A Means To Enhance Your Digital Footprint

. 3 min read

In a digitalized world, blogging is a sure-fire way to building a creative portfolio, telling stories about yourself and your business, and improving web traffic. Blogging can help professionals and entrepreneurs showcase skills and become self-starters – an in-demand quality on the job market.

A blog is an online journal or informational website where an individual can showcase his/her work and skills and broadcast opinions and thoughts. If your blog takes off, it can become a potent marketing tool, drawing in modest revenues.

Following are some of the advantages of curating a blog space:

Useful Connections

Blogging is a way of making connections and sourcing information. Your audiences can be engaged in the comments section or through personal messages and some of these interactions could lead to beneficial associations.

Brand Presence

No matter how small your business, you can build trust and clout by providing helpful information through your blog articles. Over time, you could become a “go-to” resource for impactful and informative content, which can ultimately lead to greater number of closed sales. This is especially important for small businesses looking to gain credibility to compete with larger companies.

Blog posts portray your personality as a company. Through your content it is easier for the consumers to understand your perspective and relate to it. It also provides a sense of the corporate standards and the company’s vision.

Marketing and Recall

Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.

Every business can benefit from social media. Selecting the right platforms for your business and being present actively is the key to make it successful and boost your visibility. It could be posting content, engaging the audience through question & answers, or just having an interactive post that sparks off a discussion. The key is to generate interest in the minds of the readers or followers and to keep it intact and ever increasing.

Grow Traffic

It’s crucial to grow your inbound and internal links within blog posts to increase blog post visibility in search engines. Users will not find your blog only through email alerts and social media links. If you’re optimizing your content, you’ll get found in search engines for years to come. Increase that visibility by creating a network of ‘cross-links.’ Guest blogging, inviting inbound links, and inserting outbound links are just some ways of creating a cross-link network.

It’s also a good idea to reference your older blog content at appropriate places in newer posts. This improves traffic flow and re-invigorates older content.

Content Renewal

Older blog articles might expire, especially, if you work in an industry with a high turnover rate of know-how. It’s always a good idea to refresh older articles and bring them up to speed. This saves time and portrays you as someone who keeps a tab on industry updates.

Of course, this cannot be applied to content that is used to create a timeline. Creating timelines of advances and developments is another way to make outdated content relevant and useful. This involves significant mastery of content creation and presentation, along with staying up-to-date every piece of development.

Keep Up the Schedule

There is a reason why sitcoms run on a set schedule. Periodicity tunes the mind to expect a new episode at a certain time and piques interest. It also sets up a habit which gets amplified over time. The same principle applies to blogging. Pick an optimized time for posting new blog articles and stick to it.

Being timely should be prioritized over quality. Ergo, post per the schedule regardless of whether or not you have unique/quality content. If you have ran out of original content, follow one of the 3 Rules – recycle, rehash, and repost.

  • Recycle older content to make a new brew.
  • Rehash older content. In other words, reword/rephrase/refurbish older articles.
  • Repost either older articles (if they are still relevant) or repost someone else’s articles.

Bottom line: Don’t have irregularities in your posting schedule.

So, there you go! Some pressing reasons why you should blog and some techniques to bear in mind to put your brand on the map. Feel free to share the article and spread the word. And don’t forget to post your thoughts in the comments section down below.

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